---
id: 6390
title: "10 B2B SaaS product metrics that should be on your dashboard"
source_domain: metabase.com
source_url: "https://www.metabase.com/blog/product-metrics"
published_at: "2025-11-10T00:05:05Z"
tags: ["saas", "analytics", "sql", "product-metrics", "activation", "churn"]
phying_url: "https://phying.com/item/6390"
lang: en
---

# 10 B2B SaaS product metrics that should be on your dashboard

## Summary

A guide to ten B2B SaaS product metrics — signup conversion, signup quality, activation, retention, churn and NDR — each with SQL definitions and ways to visualize them in Metabase.

## Intelligence Metadata

- **Sources:** metabase.com
- **Published:** 2025-11-10T00:05:05Z
- **Original:** https://www.metabase.com/blog/product-metrics
- **Phying News:** https://phying.com/item/6390